Top Business Discovery Questions for Adobe Target

When gathering business requirements for Adobe Target, it’s crucial to focus on the company’s objectives, target audience, user experience goals, technical setup, and testing strategies. Key questions include understanding the primary business goals (e.g., increasing conversions or personalizing content), identifying the target audience and their segmentation, and pinpointing specific user experience improvements.

Adobe Target Implementation Guide

Implement Adobe Target by setting up Adobe Launch with the Target extension and deploying the at.js library. Create and configure activities like A/B tests in Adobe Target, define goals, and add offers. Validate the setup, troubleshoot as needed, and integrate with other Adobe products for advanced personalization.