How to Setup Adobe Launch?
- Account Setup and Property Creation:
- Sign Up: Create an Adobe Experience Cloud account if you don’t already have one.
- Access Launch: Navigate to Adobe Launch within the Adobe Experience Cloud.
- Create a Property: Define a new property for your website or app. This involves naming the property and setting the platform (web or mobile).
- Install Embed Code:
- Generate Embed Code: From the property, generate the embed code snippet.
- Add to Website: Place the embed code in the <head> section of your HTML, before any other tags that you want to manage with Launch.
- Configure Extensions:
- Add Extensions: Choose and configure necessary extensions (e.g., Adobe Analytics, Target, etc.).
- Install Extensions: Extensions are tools and plugins that enhance the functionality of Adobe Launch.
- Define Data Elements:
- Create Data Elements: These are variables that store values (e.g., page URL, user ID, etc.). Data elements are used across rules and extensions to capture and utilize dynamic data from your website or app.
- Set Up Rules:
- Create Rules: Define rules to specify when and where tags should fire. Rules consist of events, conditions, and actions.
- Configure Events, Conditions, Actions: Events trigger rules, conditions specify constraints, and actions determine what happens (e.g., sending data to Adobe Analytics).
- Publish Library:
- Create a Library: Libraries are collections of rules, extensions, and data elements that you publish together.
- Build and Publish: Once you’ve tested your setup, build the library and publish it to the development, staging, or production environment.
Adobe Launch Implementation Guide – This article was really helpful for me. As a newbie to Adobe Launch implementation, this gave me an overview of how to implement Adobe Launch, the steps involved, the technical aspects of Adobe Launch, and how to publish it live. Thanks, Interview Techies, for this wonderful step-by-step Adobe Launch Implementation Guide.