Adobe Analytics offers a wide range of metrics to help digital marketers, product managers, and analysts track and optimize website and app performance. Here’s a comprehensive list of Adobe Analytics metrics glossary organized alphabetically for easy reference.
Adobe Analytics Metrics Glossary – Complete A-Z Definition
A
• Abandonment Rate: The percentage of users who started but did not complete a process, such as a checkout or form submission.
• Acquisition: Measures the number of users brought to the site via various marketing channels.
• Ad Clicks: The total number of clicks on digital ads leading users to your website.
• Average Time on Site: The average duration a visitor spends on the site during a session.
B
• Bounce Rate: The percentage of single-page sessions, where users leave the site without interacting beyond the landing page.
• Browser Type: A breakdown of the different web browsers used by visitors to access the site.
• Buyer Conversion Rate: The percentage of visitors who make a purchase divided by the total number of visitors.
C
• Cart Abandonment Rate: The percentage of users who add items to the cart but leave without completing a purchase.
• Click-Through Rate (CTR): The percentage of users who clicked on an ad divided by the total number of users who viewed the ad.
• Content Views: The total number of views for a specific content type or page.
• Conversion Rate: The percentage of users who complete a desired action (e.g., sign up, purchase) out of the total visitors.
• Customer Lifetime Value (CLV): A metric that calculates the total value a customer is expected to generate over the lifetime of their relationship with the business.
D
• Daily Unique Visitors: The total number of distinct users visiting your site each day.
• Downloads: The number of times users downloaded a file (e.g., PDFs, images, videos) from the site.
E
• Earnings Per Click (EPC): The revenue generated for every click on an ad or link.
• Entries: The number of times users entered a specific page or section of the website.
• Exit Rate: The percentage of visitors who leave the site from a specific page.
F
• Form Abandonment Rate: The percentage of users who begin but do not complete a form submission.
• Form Conversion Rate: The percentage of users who successfully submit a form out of the total who begin it.
G
• Goal Completions: The total number of completed goals, such as sign-ups, downloads, or purchases.
• Gross Revenue: The total sales revenue generated during a specific period.
H
• Heatmap: A visual representation of how users interact with a webpage, showing popular areas based on clicks, scrolls, or hovers.
I
• Impressions: The total number of times an ad or content is shown to users, regardless of interaction.
• Internal Search Click-Through Rate: The percentage of users who clicked on a search result after using the internal search feature on the website.
J
• Journey Analysis: A report that maps user interactions across different touchpoints and channels over time.
K
• Keyword Conversion Rate: The percentage of users who converted based on specific search keywords.
• KPI (Key Performance Indicator): A measurable value that shows how effectively a company is achieving its business objectives.
L
• Landing Page Views: The total number of views on pages where users enter the site.
• Leads Generated: The number of users who filled out lead forms or showed strong intent to purchase.
M
• Mobile Bounce Rate: The bounce rate for users visiting the site from mobile devices.
• Monthly Active Users (MAU): The number of unique users who visit your site or app at least once a month.
N
• Net New Visitors: Visitors who are interacting with the site for the first time.
• Non-Bounce Sessions: The percentage of sessions where users visited more than one page.
O
• Orders: The total number of purchases made on the site.
• Organic Traffic: The number of users who found the website through unpaid search results.
P
• Page Views: The total number of times pages on the site are loaded or viewed by users.
• Paid Traffic: Traffic coming from paid advertising sources, such as Google Ads or social media ads.
• Product Views: The number of times a product page is viewed.
• Purchase Conversion Rate: The percentage of users who complete a purchase out of the total number of visitors.
Q
• Qualified Leads: The number of leads that meet specific criteria indicating they are likely to become customers.
R
• Referral Traffic: Traffic directed to the site from external sources or websites.
• Revenue Per Visit (RPV): The amount of revenue generated on average per site visit.
• Returning Visitors: Users who have visited the site more than once.
• Revenue Attribution: The process of assigning credit for sales to different marketing channels or touchpoints.
S
• Session Duration: The length of time a user spends on the site during a single visit.
• Shopping Cart Conversion Rate: The percentage of users who complete a purchase after adding items to their cart.
• Site Search Usage: The number of users who used the internal search feature on the website.
• Social Media Referrals: Traffic coming from social media platforms like Facebook, Instagram, or Twitter.
T
• Time on Page: The average amount of time users spend on a specific page.
• Total Visits: The total number of sessions initiated by all users during a specific period.
• Transaction Rate: The percentage of visits that result in a transaction (purchase).
• Traffic Sources: The origins of traffic, including organic, paid, social, and direct traffic.
U
• Unique Visitors: The number of distinct individuals visiting the site during a set period.
• User Flow: A visual representation of the paths users take through a website or app.
V
• Visit Depth: The average number of pages viewed during a single visit.
• View-Through Conversions: The number of users who convert after viewing an ad but not clicking on it.
W
• Website Conversion Rate: The percentage of website visitors who complete a desired action (e.g., sign-up, purchase).
X
• Exit Pages: The pages from which users most commonly leave the site.
Y
• Year-over-Year Growth: The percentage growth in a specific metric compared to the same period in the previous year.
Z
• Zero-Result Searches: Internal site searches that return no results.
Conclusion
In the fast-paced world of digital marketing and analytics, understanding key metrics is crucial for making informed decisions and driving growth. This comprehensive glossary of Adobe Analytics metrics serves as a foundational resource for marketers, analysts, and business leaders looking to optimize their strategies and enhance user engagement on their websites. We hope you loved the above article of types of metrics in Adobe Analytics.
To further enrich your knowledge, consider the value of Interview Techies. Engaging with industry experts and tech professionals can provide invaluable insights into the practical applications of these metrics. By exploring their experiences, best practices, and innovative approaches, you can gain a deeper understanding of how to leverage Adobe Analytics effectively.
As you apply these metrics and insights to your website, remember that continuous learning and adaptation are key to staying competitive. Use this glossary as a starting point, and take the initiative to connect with tech experts to further elevate your digital strategy. Together, you can drive performance, improve user experience, and achieve your business goals.